Paid Links

Paid links or not paid links ....

Here is an interesting discussion from Michael Gray about paid links | it has been displayed at the Search Engine Strategy San Jose.

Following this polemical debate about the paid links, Rand Fishkin from Seomoz interviewed Matt Cutts where the paid links debate raised again.

As you can see it is tricky for Google to enter this debate as a huge part of the company's earnings come from sponsored links and Adsense.
This economic model is threatened by a company that propose sponsored links based on Google model.
Another solution would be to consider partnerships with relevant sector websites where a company looks for a strong link exchange. In that case both companies will benefit from a “free” collaboration.